REGINA, March 11, 2021 – In these uncertain times, Canadians are more interested than ever in maintaining and enhancing their health and well-being. GMS Health and Travel Insurance (GMS) and Benefits By Design (BBD) are partnering to provide comprehensive health and life benefit solutions tailored to meet the diverse needs of Canadian businesses and their employees.

“GMS is excited to work with Benefits by Design,” says Ryan Kotylak, GMS Director of Group Benefits. “We share a commitment to helping Canadians protect all aspects of their health. Partnering with BBD gives us greater flexibility in providing custom solutions for businesses with 11 or more employees, including an expanded range of life and disability benefits and the ability to offer coverage to more industries.”

In addition to traditional life and disability insurance, BBD options include a multi-use critical illness benefit with different groupings of illnesses. If a plan member makes a claim for an illness in one grouping, receives a payout, and at later time has another critical illness that is in a different grouping, they would be eligible to make another claim. BBD’s life insurance also includes a medical second opinion and business assistance program to further facilitate employers in providing increased employee support when navigating health concerns while also giving peace of mind to small business owners looking for legal, financial and HR support. Both services are included at no additional cost. BBD’s AD&D benefit also includes critical disease coverage.

"We are so excited about this partnership because of the many similarities and shared values we possess, says Kristina MacPherson, Director of Partnership Development for Benefits by Design. “Both organizations are deeply committed to helping Canadians promote and protect their health, wealth and happiness and this partnership allows us to more fully realize this shared vision."

GMS custom group plans, in partnership with BBD, are now available. If you have a business with 11 or more employees and are looking for a comprehensive health and life benefit plan, click here.

About GMS Health and Travel Insurance
GMS Health and Travel Insurance offers Canadians choice, real value and exceptional service in health and travel insurance. Founded over 70 years ago to provide the best possible health insurance coverage to Saskatchewan residents, GMS has expanded our reach and our vision. Today, we help individual and group customers across Canada feel protected and live well by bridging the gap between their needs and publicly funded health care. We’re also finding new ways to empower our customers to proactively maintain their health and enjoy all that it means to truly live well. Follow us on social media @gmslivingwell, or visit for more information.

About Benefits By Design
Benefits by Design (BBD) Inc. is a proud Canadian success story. Established in 1996, we are on a mission to help working Canadians promote and protect their health, wealth, and happiness by delivering employee benefits by design. Follow us on social media @bbdcanada, or visit for more information.