About Us

Mission, Vision and Values

Our Mission

To provide Canadians’ with access to innovative, affordable health insurance along with extended health services. Our service (face to face or online) sets us apart and helps customers feel respected.

Our Vision

To be the health and travel insurer of choice for individuals and employers in the communities we serve.

Our Values


We care about our customers. We take the time to listen and understand what matters most.


We’re innovative in smart ways. GMS employs a customer- responsive team that balances personal touch and advanced industry technology.


We’re easy to deal with. Simple. Upfront with our customers.


We’re positive. We look at problems as opportunities. Because we’re positive, we believe in and help our customers achieve their dreams of living well. 


We’re real. Down to earth, approachable and friendly.


We’re fair with our approach in everything we do.